High and Law Involvement Buying Essay Example | Topics and Well Written Essays - 2000 words

High and Law Involvement Buying - Essay Example An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price. The consumer has to find a difference to convince them to buy one product and this makes a great impact on the consumer’s decision. On the other hand, a consumer may be confused in purchasing two similar goods but which are different, in terms of quality and price. This also, can be known as ‘high involvement in buying’ and the consumer usually looks for what will be favorable for them financially and the best quality (Groucutt, Leadley , Forsyth (2004). An example could be seen when one may be interested in purchasing a TV and they have to decide between a high quality one that is very expensive versus an average one that is of a much lower price. However, effects of advertisement fall under short persuasion. These effects are not obvious but in order to understand them, there has to be a measure of these effects. To underst and these effects, a beam balance can serve as a good tool. Two brands are put on either side of the beam, it can only take a very small feather to cause a change on the balance when placed on one side of the beam. Feathers can represent balancing effects in this case instead of heavy weights. Examples of items that have a high involvement decision-making are highly priced items like cars, vacations, appliances. There is a great similarity between low-involvement items. In most cases, they are identical. It is never a major concern for customers on which of this products to buy. Advertisement effects are often greater in the low involvement products. With high involvement decisions however, there is more concern about the outcome of the weighing up process, so there is the thought about how much weight is given to each feature (Groucutt, Leadley , Forsyth (2004). This features include, quality, size or power. There are usually both positive and negative aspects involved and the more complex a product is, the more complex the assessment. If a brand is favored by an advertisement, it does not necessarily have to persuade people to buy it. All it does is to raise awareness about the product. Even though it is not easily noticeable, advertisement plays a great role. These is however visible after a significant amount of time. After the process repeating itself, small increments produce major perceived differences between brands. Considering that the making a decision to purchase the newspaper presents no significant challenge and the decision does not impact the buyer’s lifestyle significantly, low involvement buying applies to advertisement 2. This is also reinforced by the fact that people appreciate how low a chance they have at winning the high price given the number of participants that try their lack. In this sense, the potential reader does not take a lot of time deciding whether or not to buy the product. In fact, in most cases, the potential custom er is little influenced by the advert as he/she has a preconditioned mind whether or not to buy the paper with or without the advert. The advert 1 below involves low involvement buying. This is because it not of much concern as it is concerned with entertainment, which has no great impact on a person’

Example of Argumentative Essay Essay Example for Free

Example of Argumentative Essay Essay History shows reiteratively throughout the recorded times that the mark set for students will be predominately that which they aim for and mostly stop therein. If students are not shown any higher level of knowledge the students should at no time be expected to aim for that which they did not perceive. Students will indeed float to the mark you set. History has shown us many valuable illustrations; one of them would be the vast comparison between students during the Ottoman empire and students in the reign of the Spartan empire, the Spartans were taught that knowledge is crucial, if it helps you to fight, whilst the Ottomans were taught that knowledge was imperative if it was beneficial in any way. Because Spartan pupils were finite to knowledge that did not pertain to warfare, they were infinitesimally limited in any other area, and to no degree were able to match the heights of knowledge of the Ottoman student body, the mark for these learners had been set considerably inferior than that for the under-graduates of the Ottoman empire, and so the students attained the mark that was set and were prescribed no reason to surpass it. Therefore it is clear to recognize that the objective a teacher sets for their pupil is all that their pupil will ever feel the demand to accomplish. Students are comparable to a kayak in the sea trying to reach an island to anchor on, and the teacher is the equivalent of the current, the stronger they push to try to reach and help the students, the closer they get to the island. Because students are reliant on their instructors to provide them with an objective to grasp, the supervisors specified a mark, and the students float to the mark that was decided. Therefore the students need only fulfill that which their instructor has itemized for them, and that would be the mark that was stipulated. Since pupils will only feel the need to do what was required in distinction to them, they will inevitably isolate themselves to the mark that was set before them.

Safety Assessment: Benzalkonium Chloride as Sanitising Agent

Safety Assessment: Benzalkonium Chloride as Sanitising Agent Benzalkonium Chloride Benzalkonium chloride or BAC is an antibacterial agent belonging to the quaternary ammonium compound group. It is widely used in the health care industry and cosmetic industry as an antimicrobial and cleansing agent. According to the Food and Drug Administration (FDA), 0.1-0.13% w/w BAC is considered safe and effective as an â€Å"antiseptic drug product†.55 BAC has also been recognized as safe and effective when incorporated into oral mouth rinses.56 BAC is also popularly used as a rinse-free hand sanitizer and for hand washing.57 Short-term and long-term clinical studies have shown that BAC incorporated in intranasal products is safe and well-tolerated. 58 Furthemore, BAC meets the performance criteria under the Tentative Final Monograph for Health Care Antiseptic Drug Products as an active component in rinse-free hand sanitizers. Sufficient evidence exists to support the usage of BAC as a Category I active ingredient in 1994. It was analyzed as a leave-on sanitizer at the Final Monograph for Healthcare Personnel Antiseptic Drug Products. 59 A study by Dyer et al concluded that a hand sanitizer with BAC as the main component was a safe and effective way of decreasing illness absenteeism in grade schools.60 The safety of BAC was reviewed by an expert panel and they concluded that at concentrations of up to 0.1%, free active ingredient is â€Å"safe for human use†.61 It was acknowledged that BAC can be used beyond being an active ingredient for leave-on products because of its safety and antimicrobial effectiveness profiles. The FDA has also agreed upon the usefulness of biocidal quaternary amino actives, particularly BAC, in their previous rulemaking. As an example, the FDA stated that â€Å"it was not seriously concerned with the safety of ‘quats’ for first aid uses like wound cleansers, skin wound protectants, and skin antiseptics† in the 1991 Proposed Rule for Topical Antiseptic Drug Products for Over-the-Counter Human Use; Tentative Final Monograph for First Aid Antiseptic Drug Products. BAC was found to meet the requirements for first-aid antiseptic applications as reviewed by the expert panel at that time. Furthermore, the FDA has permitted the combination of BAC and Benzethonium Chloride homologues at concentrations of up to 0.004% as a food preservative or for long-term ingestible applications.62 At the 2002 16th Report of the Cosmetic Ingredients Review Expert Panel, BAC was announced to be safe at concentrations of up to 0.1% w/w. The cosmetic applications studied here were those that encompassed a daily-use regimen. A publication was done on a cross-over study of 420 grade-school children (5-12 years old) for a period of 10 weeks. They were told to use a leave-on sanitizer with BAC as soon as they entered the classroom, before eating their snacks and lunch, after sneezing or coughing inside the classroom, and after using the restroom. They observed that even with frequent use, there was no adverse reaction such as edema, rash or erythema, among the students during or after the study.40 Another study published in 1998 investigated the performance of an alcohol-free hand sanitizer with BAC. They concluded that the product exceeded the minimum performance standards indicated by the FDA for reducing bacteria.63 BAC has been reported to be effective against a wide variety of microorganisms, such as mixed-type viruses and non-enveloped viruses. BAC even demonstrated on some instances, a significantly higher virucidal activity as compared to alcohol applications. One important aspect of BAC that should not be over-looked is its non-flammable nature. In fact, during the SARS epidemic in 2003, BAC-containing sanitizers were very effective against human coronavirus especially in use in airlines and airports as alcohol-containing products were banned because of issues in flammability. In a study on BAC at reducing illness in public and private schools, they observed a 44.2% decrease in incidence of gastrointestinal illnesses and a 50.2% reduction in respiratory-related illnesses. In a different double-blinded study with 769 students, there was a 33% reduction in illness-related absenteeism. It was recommended that alcohol-free leave-on sanitizers, like those with BAC, are the only appropriate composition for usage in settings as school. This is due to the possible misuse of alcohol-containing sanitizers as a fire accelerant or by intentional ingestion. An excellent review on the issue of bacterial resistance to antibacterial  sanitizers was also recently submitted by SDA to FDA in response to the reopening of the docket for comments. However, the FDA advised that further studies should be done regarding antimicrobial resistance and the potential development of resistance to these agents, including BAC. This was stated at the joint meeting in 1997 of the FDA Advisory Committees. In the field of Orthodontics, Othman et al 64 confirmed that adding BAC to an adhesive produces antibacterial properties. In the study, BAC was incorporated into a light-cured composite resin, and an evaluation of its antimicrobial and physical properties was done. BAC was incorporated into Reliance Phase II adhesive to produce BAC concentration from 0.25% to 2.50% wt/wt. The modified samples were cut into disks and incubated in Strep. mutans for two days. Amount of bacterial inhibition was measured with agar disk diffusion assay. Other disks were placed in brain-heart infusion medium with Strep. sobrinus to measure its adherence. Cells that adhered were measured. Tensile bond strength was analyzed using a universal testing machine by attaching traction hooks to bovine teeth with the modified adhesives. Results showed an increase in antimicrobial activity in composites with higher BAC. Antimicrobial activity was negative for the composites without BAC. The composite with BAC and with out BAC did not show any difference with regard to their diametral tensile stress and tensile bond strength. Therefore, they concluded that when BAC was combined with an orthodontic adhesive, it added antimicrobial properties without changing its mechanical properties. Another study that aimed to create an antibacterial adhesive without compromising its bond strength was done by Saito et al.65 Their aim was to find the dose of BAC that exhibited antibacterial effect and did not compromise bond strength. In Saito’s study, Superbond CB resin cement was used. A mixture of the polymer, monomer, catalyst and BAC was produced according to the instructions of the manufacturer. Composite disks with the following BAC concentration were produced: 0.25%, 0.75%, 1.25%, 1.75%, 2.5%, and 5% (wt/wt). Composite disks of the same size (0.8 mm x 2 .0 mm thickness) were made. The test bacteria used were Strep. mutans 10449 and PS14, and Strep. sobrinus 6715 and B13. A brain-heart infusion medium was used to grow the bacteria. To evaluate the antibacterial activity, disk diffusion assay was utilized. To analyze the release of BAC as shown by an inhibition of growth of the bacteria, the semidiameter of the growth inhibition zone was measured. The bacteria were grown overnight in a broth and diluted. An optical density of 0.5 (550nm) was used. An inoculation of 80  µL (60-fold dilution) was performed on the brain-heart infusion agar plates. A glass rod was used to spread the inoculums evenly providing uniform bacterial growth. The BAC-infused composite disks were placed on the agar and were incubated at 37 ºC. Two days after incubation, the inhibition zones were measured. Saito also tested the shear bond strength using 70 extracted human premolars. The teeth were randomly distributed into seven groups and embedded in acrylic except for the buccal areas which were used for bonding. The teeth were polished using rubber prophylactic cups with pumic for 10 seconds. The teeth were etched with 65% phosphoric acid for 30 seconds and washed for 20 seconds then orthodontic metal brackets were bonded. Composite with the following BAC concentrations were used to bond the brackets: 0%, 0.25%, 0.75%, 1.25%, 2.5%, and 5%. A 300-gram force was applied on each bracket (based on the study of Bishara et al66). The results were presented in standard deviation and mean and analyzed with ANOVA to determine if there were significant differences among the groups. For multiple comparisons, Fisher test was used. Statistical differences were detected by a Chi-square test. Significance was predetermined at P 0.5.38 Results showed that there were significant differences among the composites with different BAC concentrations. No significant differences were found among the bacterial strains. When placed on the agar plate with Strep. mutans or Strep. sobrinus, no inhibition zone was observed on the composite with 0% BAC. The composite disks with BAC demonstrated a significant antibacterial property when compared with the composite without BAC. The antibacterial effect was found to increase as BAC concentration increased. This was indicated by an increase in the bacterial inhibition zones that were measured. The disks with 5% BAC had the highest amount of antibacterial activity. A significant difference in bond strength was noted among the different composites with BAC. However, as BAC concentration was raised, they observed a decline in shear bond strength. The study of Saito et al concluded that adding BAC into composite resin attributes antimicrobial properties strong enough to inhibit Streptococcus mutans and Streptococcus sobrinus. A clinically acceptable range of shear bond strength is yet to be established scientifically. Saito noted that incorporation of BAC does not lessen the strength to less than 10 MPa when an etchant (phosphoric acid) is used. The range of shear bond strength in study was 10.12 MPa – 20.94 MPa. Saito et al further concluded that a composite incorporated with BAC â€Å"has a possibility for clinical application as a bonding adhesive†. It was recommended in the study that it is essential to acquire a long-term release behaviour of an antibacterial agent. Therefore, a study investigating the release behaviour of BAC should be done. It was mentioned in the study by Saito that BAC has been a popular choice of contact lens antiseptic. However, the quantity of BAC used in the study was less than the amount used in contact lenses. A typical bonding procedure in an orthodontic patient requires around 150 mg of composite adhesive. Therefore, 0.7 mg of BAC is required to achieve 0.5% BAC concentration. The same author in 2009 evaluated the antibacterial activity and cytotoxicity of an orthodontic adhesive containing BAC. To achieve the desired concentration of BAC, it was initially diluted to 50% by mixing it with the orthodontic polymer (wt/wt). It was diluted further with polymer to achieve the required concentration. 65 They achieved the following BAC concentrations: 0.25%, 0.75%. 1.25%, 1.75%, 2.5%, and 5.0% (wt/wt). Custom-made molds were used to produce BAC-composite disks of the same size (8.0 mm x 2.0 mm). The disks were evaluated using antibacterial and cytotoxicity assays with three independent runs. To perform the disk diffusion assay, the BAC composite disks were soaked in distilled water at 37 ºC for 0, 30, 90, and 180 days prior to the assessment of antibacterial activity. The test bacteria used were Strep. mutans 10449 and PS14 and Strep. sobrinus 6751 and B13. They were routinely grown in a brain-heart infusion medium for 24 hours. The growth inhibition of Strep. mutans and / or Strep. sobrinus showed the release of BAC into the agar medium. Electric digital callipers were used to take measurements of the zone of growth inhibition around each BAC composite disk. To test the cytotoxicity, human gingival fibroblast cultures were grown from the cells of healthy gingival tissues from patients who were undergoing extraction prior to orthodontic treatment. This was copied from the method of Somerman, et al. After the patients underwent extraction, a part of the gingival tissue attached to the interdental papilla was taken. The samples were washed twice in phosphate-buffered saline solution (PBS). The acquired tissues were dissected into 1-mm cubes and were transferred to 35-mm tissue culture dishes with ÃŽ ±-minimal essential medium supplemented with 100  µg/mL of penicillin G, 500  µg/mL gentamicin sulphate, 0.3  µg/mL amphotericin B, and 10% fetal bovine serum. Incubation of the cultures was done in a 37 ºC humidified incubator with 95% air and 5% carbon dioxide. When confluence was reached, the cells were detached using 0.05% trypsin in PBS for 10 minutes. They were subcultured in flasks and seeded.38 The controls used in the study were the resin disks without BAC. The harvested gingival cells were laid under resin disks. In between the disks and the gingival cells was an 8  µm PET membrane that allowed the passage of the components of the resins to make contact with the human gingival cells. This was based on the study of Tang et al. Incubation with the gingival cells were done at 37 ºC for 1, 3, and 6 days.38 A reduction assay kit containing tetrazolium bromide was used to assess the cytotoxicity. This was based on the reduction that occurs to MTT when exposed to living cell mitochondria. It becomes purple fromazan. After 1, 3, and 6 days, the cells were cleaned with PBS after removal of the resins and the medium. Addition of 0.5 mL MTT medium solution was made to the wells. The solution was incubated at 37 ºC for 3 hours. A microplate reader was used to measure the purplish lysate. They observed significant differences among the different lengths of time the samples were soaked in distilled water and among the BAC concentration. With the different bacteria, they did not detect any significant differences. No difference that was significant enough was also observed between the bacterial strain and BAC. There were significant differences noted regarding the antibacterial activity at 0 day between samples with 5% BAC compared to other BAC concentrations. There were also significant differences observed regarding antibacterial activity among 0.25%, 0.75%, and 1.25% BAC, and 1.75%, 2.5%, and 5% BAC concentration. However, there was not any significant difference detected among 1.75%. 2.5%, and 5% BAC concentrations. There was a significant difference at 180 days between 0.25%, 0.75%, and between 1.25% and 5% concentrations. They observed that the higher the concentration of BAC in the composite, the greater the decrease that occurred in antibacterial property based on the assay time prolongation. They concluded that when the samples were not soaked in water, they exhibited higher antibacterial activity. The resins with 5% BAC had the highest antibacterial property. There was a significant decrease in antibacterial activity after soaking the samples in water for 180 days at all BAC concentrations. The samples incorporated with 5% BAC had the highest antibacterial activity compared to the resin with 0.25% at all periods of the experiment. In fact, the antibacterial activity exhibited by the resin with 5% BAC soaked for 180 days was the same as the antibacterial activity shown by the resin containing 0.25% and 1.75% BAC prior to immersion in water. There were significant differences in MTT activity percentages among the BAC composites with regard to cytotoxicity to the human gingival cells. Saito’s study concluded that resins with 1.25% or 1.75% BAC exhibited constant antibacterial properties when immersed in water for 180 days due to the continuous BAC release. However, an increase in cytotoxicity was noted as the antibacterial activity increased. Therefore, composites with a higher concentration of BAC were shown to be more cytotoxic. A concentration of BAC that was 0.25% or 0.75% exhibited cytotoxicity similar to the resins without BAC or the controls at all test periods. Saito et al recommended that a similar study be made using saliva instead of water as the immersing medium. This is due to the presumption that the oral environment is different that it may influence the antibacterial activity and cytotoxicity of the resins with BAC. The study confirmed that adding BAC to a composite resin exhibits an antibacterial effect against Strep. mutans and Strep. sobrinus. The author suggested that BAC be tested in vivo for safety before it is tested clinically.

The Great Depression :: American History, Maycomb

It is a foggy window located in the soul through gained experiences that sees prejudice. It does not only influence and revolute sight, rather affects thought and actions. Everyone is given the opportunity to look out the window, but not all can see beyond the fogginess. The fog may be a mixture of race, gender, beliefs or behaviours. The major themes in Harper Lee’s To Kill a Mockingbird relates back to presumptions and biases; the rich rejecting the poor because of their economic level of life in the Great Depression, whites discriminating against blacks, and people gossiping innocents which result a weak foundation and an unpleasing relation among the Maycomb’s society causing undeveloped individuals to live in an unsafe environment. The Great Depression caused the poor to become poorer while the rich were not affected as much. Some of the rich, such as Aunt Alexandra, misunderstood people because of their economic life. Her different point of view is clearly displayed when she rejects Walter Cunningham, a poor boy, saying, â€Å"...they're good folks. But they're not our kind of folks" (Lee 224). Aunt Alexandra, believing that the Cunninghams are beneath the Finches’ economic level, ignores Scout’s aspect of friendship toward Walter disliking him "because-he-is-trash" (Lee 224). She is regardless of the Cunninghams’ hard work to pay back Atticus in â€Å"the only way [they could]† (Lee 21). Aunt Alexandra results negatively on Walter making him dislike of being a Cunningham, on Scout by decreasing from her relations with her classmates and friends, and on Maycomb by developing an unsafe society for country folks to leave because they have to deal with unnecessary factors like money to avoid the rich prejudices. Maycomb is known guilty for its racist atmosphere where blacks are lower than the whites. However, not all of the white community discriminated black. For example, Atticus stands up for Tom Robinson regardless of Mrs. Dubose’s hurtful words saying Atticus is â€Å"no better than the n*ggers and trash he works for!† (Lee 102) It is obvious that Atticus is one of the most reliable and honourable citizens of Maycomb. Mrs. Dubose’s evaluation on Atticus results negatively on other neighbours and clearly hurts Calpurnia’s feelings. An example of this racial prejudice is found Scout’s words saying that â€Å"[Tom is] just a Negro† (Lee 199). Scout’s words are evidences to the unsafe society for kids to develop. Another example is found while Aunt Alexandra is convincing Atticus to dismiss Calpurnia, although Atticus tells her that â€Å"Calpurnia’s not leaving this house until she wants to† (Lee 137).

Part Five Chapter VI

VI Shirley showered and pulled clothes out of the wardrobe while Howard slept noisily on. The church bell of St Michael and All Saints, ringing for ten o'clock matins, reached her as she buttoned up her cardigan. She always thought how loud it must be for the Jawandas, living right opposite, and hoped that it struck them as a loud proclamation of Pagford's adherence to the old ways and traditions of which they, so conspicuously, were not a part. Automatically, because it was what she so often did, Shirley walked along the hall, turned into Patricia's old bedroom and sat down at the computer. Patricia ought to be here, sleeping on the sofa-bed that Shirley had made up for her. It was a relief not to have to deal with her this morning. Howard, who had still been humming ‘The Green, Green Grass of Home' when they arrived at Ambleside in the early hours, had not realized that Patricia was absent until Shirley had had the key in the front door. ‘Where's Pat?' he had wheezed, leaning against the porch. ‘Oh, she was upset that Melly didn't want to come,' sighed Shirley. ‘They had a row or something †¦ I expect she's gone home to try and patch things up.' ‘Never a dull moment,' said Howard, bouncing lightly off alternate walls of the narrow hallway as he navigated his way carefully towards the bedroom. Shirley brought up her favourite medical website. When she typed in the first letter of the condition she wished to investigate, the site offered its explanation of EpiPens again, so Shirley swiftly revised their use and content, because she might yet have an opportunity to save their potboy's life. Next, she carefully typed in ‘eczema', and learned, somewhat to her disappointment, that the condition was not infectious, and could not, therefore, be used as an excuse to sack Sukhvinder Jawanda. From sheer force of habit, she then typed in the address of the Pagford Parish Council website, and clicked onto the message board. She had grown to recognize at a glance the shape and length of the user name The_Ghost_of_Barry_Fairbrother, just as a besotted lover knows at once the back of their beloved's head, or the set of their shoulders, or the tilt of their walk. A single glimpse at the topmost message sufficed: excitement exploded; he had not forsaken her. She had known that Dr Jawanda's outburst could not go unpunished. Affair of the First Citizen of Pagford She read it, but did not, at first, understand: she had been expecting to see Parminder's name. She read it again, and gave the suffocated gasp of a woman being hit by icy water. Howard Mollison, First Citizen of Pagford, and long-standing resident Maureen Lowe have been more than business partners for many years. It is common knowledge that Maureen holds regular tastings of Howard's finest salami. The only person who appears not to be in on the secret is Shirley, Howard's wife. Completely motionless in her chair, Shirley thought: it's not true. It could not be true. Yes, she had once or twice suspected †¦ had hinted, sometimes, to Howard †¦ No, she would not believe it. She could not believe it. But other people would. They would believe the Ghost. Everybody believed him. Her hands were like empty gloves, fumbling and feeble, as she tried, with many a blunder, to remove the message from the site. Every second that it remained there, somebody else might be reading it, believing it, laughing about it, passing it to the local newspaper †¦ Howard and Maureen, Howard and Maureen †¦ The message was gone. Shirley sat and stared at the computer monitor, her thoughts scurrying like mice in a glass bowl, trying to escape, but there was no way out, no firm foothold, no way of climbing back to the happy place she had occupied before she saw that dreadful thing, written in public for the world to see †¦ He had laughed at Maureen. No, she had laughed at Maureen. Howard had laughed at Kenneth. Always together: holidays and workdays and weekend excursions †¦ †¦ only person who appears not to be in on the secret †¦ †¦ she and Howard did not need sex: separate beds for years, they had a silent understanding †¦ †¦ holds regular tastings of Howard's finest salami †¦ (Shirley's mother was alive in the room with her: cackling and jeering, a glass slopping wine †¦ Shirley could not bear dirty laughter. She had never been able to bear ribaldry or ridicule.) She jumped up, tripping over the chair legs, and hurried back to the bedroom. Howard was still asleep, lying on his back, making rumbling, porcine noises. ‘Howard,' she said. ‘Howard.' It took a whole minute to rouse him. He was confused and disorientated, but as she stood over him, she saw him still as a knight protector who could save her. ‘Howard, the Ghost of Barry Fairbrother's put up another message.' Disgruntled at his rude awakening, Howard made a growling groaning noise into the pillow. ‘About you,' said Shirley. They did very little plain speaking, she and Howard. She had always liked that. But today she was driven to it. ‘About you,' she repeated, ‘and Maureen. It says you've been – having an affair.' His big hand slid up over his face and he rubbed his eyes. He rubbed them longer, she was convinced, than he needed. ‘What?' he said, his face shielded. ‘You and Maureen, having an affair.' ‘Where's he get that from?' No denial, no outrage, no scathing laughter. Merely a cautious request for a source. Ever afterwards, Shirley would remember this moment as a death; a life truly ended.

The smart way to job hunt while you have a job

The smart way to job hunt while you have a job It’s easier to job hunt if you have a job. It’s a maxim, but it’s backed up: statistics have shown that employers are more likely to hire people who already have jobs, and a 2017 survey by the Federal Reserve Bank of New York determined that about 23% of job seekers are already employed. So if you’re ready for a job change and hoping to join that group, how do you go about it?6 tips for looking for a new job while still on the jobBe discreetThis should be obvious, but it should always be top-of-mind as you look for a new gig. If your boss finds out that you’re unhappy and looking, that can make your current situation very uncomfortable- very fast. So make sure you’re keeping everything on the DL; no griping loudly about how much you hate this place, no telling everyone but your boss that you’re halfway out the door.It may be that you need references for your job hunt, and as mentioned, you probably can’t tell your boss. So what about other colleagues? Choose carefully. Select one or two people who can speak to your abilities and professional skills, but who will also be discreet. Office gossips need not apply. And make sure that when you talk to this person, you emphasize that you need them to be discreet and not tell anyone else that you’re thinking about your exit plan. Most people get it- remember, 23% of employed people are out looking for new opportunities, and turnover is a fact of life at virtually every company. If you’re not sure that someone is entirely trustworthy, don’t risk it. Go outside the company for a reference.You  still  have  to  work  while  at  workDon’t spend your time combing job search sites while you’re supposed to be working. Many employers have full access to everything you search online while using company devices, so if you wouldn’t want your IT department handing a list of links to your boss, don’t spend your wor k day scanning job sites.Instead, use your own phone or tablet during lunch, or on other breaks.Don’t use your work email address as a contact for new job leadsIdeally, you have a respectable name@[anyemaildomain].com account set up for your personal use. That’s what you should use for your job search because again, you don’t want your job hunt to become public knowledge, and your work emails are typically the property of your employer.Schedule interviews outside of work hours whenever possibleThis can be tricky, because business hours are when most hiring work is done. But if a late-day or early morning interview just isn’t possible, we’ve all done the â€Å"I have a dentist appointment† fib to go to an interview.Don’t telegraph that you’re interviewingWhen you’re leaving for that â€Å"dentist appointment,† it’s a pretty big tip-off if you just happen to be wearing your best suit. If you can, change outsi de the office after you leave and before you get back.Don’t start slacking at your current jobWhen you’re focused on the future, it can be tempting to do less now. That will almost definitely backfire. If your standard of work drops, you risk causing damage to your reputation. And if you don’t get that new job right away, you’re stuck with the consequences of that in your everyday professional life. It’s a kind of self-sabotage. So even though you may be frustrated or unhappy about your current situation, do as much as you can to maintain the status quo while you figure out your next steps. Don’t forget, you may need these colleagues as references or part of your network later on, so don’t burn bridges now.Looking for a job while you have a job is common, and it can be challenging, with what feels like cloak-and-dagger activity. But if you’re able to balance your current work with your stealth search on the side, it’ll b e even sweeter when you find that perfect new opportunity.